This just in from DNA:

THE NEW DUCATI MONSTER 1100 S ARRIVES IN DEALER SHOWROOMS

The flagship of the Ducati Monster family arrives in showrooms this weekend

Cupertino, CA (5 January 2008) - Ducati North America is proud to announce the imminent arrival of the 2009 Monster 1100 S in US showrooms, and exciting celebrations surrounding the big-bore Monster's arrival.

This coming January 9-10th, over 100 Ducati dealers across the United States and Canada will be taking part in the Monster 1100 S showroom unveil. This event is a celebration to mark the delivery of the new naked bike that the media is hailing as a "rare breed" which "offers real charisma with its honest but visceral motorcycle charm."

Each dealership will put their own unique touches on the event, which includes a competition amongst fifty-eight of them to find the parts and service department capable of producing the coolest custom Monster.

Fifty-eight dealers in the US and Canada have taken delivery of a body panel set in order to begin paintwork on the dealership's dream Monster; and all have accessories in house waiting to be fitted on the dealership's first bike.

The weekend will celebrate the individuality and personal expression inspired by Ducati's flagship naked bike and highlight the vast potential of the Monster 1100 S.

For more information about the all-new Ducati Monster 1100 S, showroom unveil locations, and to vote on the coolest dealer custom; please visit www.ducatiusa.com .