In 1990, the motorcycle market in America was dominated by high-powered 1000cc and 600cc sport bikes. These machines were the go-to choice for riders seeking speed and performance, and they were competitively priced. Amid this landscape, importing the Honda CB-1, a 399cc standard motorcycle, seemed like a puzzling decision. The CB-1, with its smaller engine, couldn't compete in terms of raw power with its larger counterparts. Yet, Honda was brave enough to bring this model to American shores, perhaps seeing potential in its unique blend of lightweight agility and responsive handling. Those were the days of VP Ray Blank at American Honda; Ray fought hard to bring the CB-1, the Hawk GT and other enthusiast models to the American market.

Right now the American dollar is stronger against the Japanese yen than it has been in decades. In 1990 though the yen soared in value against the dollar making the cult bikes American Honda brought in prohibitively expensive for customers. Ray Blank's battle left him scarred. Someone who would know once said that a VP of a division at Honda back then would not be surprised to see a holiday bonus check of $50-75-100,000. Ray's push to bring in the CB-1, the Hawk and other cult bikes left Honda Japan fuming. So instead of a nice Christmas bonus one year, Honda presented Ray with a brand new Hawk GT 650. That was the entirety of his bonus. See? Scars.

Despite its appealing characteristics, the Honda CB-1 only remained on sale in the USA for two years, from 1989 to 1990. The American market, with its preference for larger displacement bikes, did not embrace the CB-1 as Honda had hoped. As a result, the bike was discontinued, and today, finding a CB-1 in good condition is a challenging task. The scarcity extends to parts as well, making restoration and maintenance a labor of love for dedicated enthusiasts. The few CB-1s that remain are cherished by their owners, who appreciate their rarity and the distinctive riding experience they offer.

Fast forward to today, the perspective on motorcycles like the CB-1 has shifted significantly. For many veteran riders, the lightweight, 400cc "screamer" that once seemed out of place has become the ideal machine. Older riders appreciate the CB-1's combination of comfort, manageable size, and surprising speed. Its nimble handling and less intimidating power output make it perfect for enjoying spirited rides without the bulk and intensity of larger sport bikes.

What was once a brave and seemingly misunderstood import is now a highly sought-after classic that embodies the joy of riding for a generation of enthusiasts.