We're currently cleaning out the Soup storage garage--it's really going to happen this time--and 're-visiting' our old magazine library. In paging through the issues going to the great dumpster in the sky, we found some classic print ads from the 1980s and '90s. Here are some of the best. This a Yamaha ad produced after Jamie James won in Wisconsin.

Dunlop's Daytona win ad from the early 1990s.

Honda, too, produced some wonderful ads. Here is a pre-event USGP ad.

Eddie Lawson has enjoyed 'He walks on water' status at Yamaha USA for nearly 30 years.

Our Kev' in a classic Suzuki ad.

Back in the 1980s, dirty pictures had RM125s in them and a 'Cam Girl' was a female mechanic who was good with a feeler gauge.

In the 1980s Michelin USA had a very imaginative ad agency that produced some great win ads like this one for Eddie Lawson's world title.

The late Yoshimura Suzuki rider Wes Cooley Jr in a Suzuki ad. The GS750 Superbike project was one of the more ambitious that Yosh pulled off in the 1980s.

Our Kev in an ad after a win at the totally balls out Salzburgring.

A Ducati USA ad from the era when they were still struggling to shake the old Berliner days and strive for legitimacy. Dale Quarterley on a Ferracci 851.

The infamous Lawson vs Gardner ad. Producer Dennis Kanegae didn't know if it was going to be fight or flight when-and-if the two started swinging at the photo shoot

From the file labeled 'you'll never see this again': Australian WSBK rider Rob Phillis in a Kawasaki Australia ad--strafing fast on the street with his feet protected only by a pair of high top tennis shoes.